Getting older, and more importantly, feeling older, is not something many people look forward to. Or perhaps more accurately, the appearance of growing old is something we try to avoid; attempting to get through a job interview with your knowledge of SpongeBob SquarePants might not achieve the desired result. Next time you're in the cosmetics section of a department store or retail chemist, ask the person behind the counter if they have any ageing cream, unvitalising lotion or something to make your wrinkles stand out more. At best you may be looked at with a confused expression; at worst you'll be asked if you are perhaps feeling unwell or whether they should call for a relative to come and collect you.
We have experienced a rapid growth in the options of skin care products on the market, as scientists get to grips with understanding the bodies ageing process and how to slow down its visible effects. In fact the number of actual ingredients has not increased as rapidly as you might think by the number of products in the shops, but ingredient count is not the only factor at play. Mixed into every cream is a pick and mix blend of scents, oils, colourings, suspension liquids, water and active ingredients that define a particular product, but it this last entry in the list, the active ingredients, that has to perform its function if a product is going to work. Every other factor is, well, cosmetic.
All people working in the cosmetics sector will be familiar with the Priori brand. It's always featured in the best lifestyle publications and can be found in the best positions on the shelves of the cosmetics stores. But what most people probably don't know is that an important set of anti-ageing active ingredients was discovered by an important staff member of Priori. In his work as a chemist he discovered no fewer than three ingredients that now find themselves in many products, including rival ones, thanks to the vital work of the Priori firm.
The big one is alpha hydroxyl acid, often reduced to the abbreviation AHA. This chemical compound is thought by many industry specialists to be one of a subset of ingredients for which the categorization "active" is actually true, and it has been in use since the early 1980s. As well as being found in various lotions and anti-ageing cosmetics, chemical peel kits also use it, with both professional versions and home-use varieties including AHA. If the idea of putting acid on your skin sounds ghastly, don't be alarmed. Hardly anything is completely neutral, and we naturally have an acid outer layer on our skin to protect us from bacteria. And of course the A within DNA stands for acid.
More recent discoveries by the same Mr Lewis and his laboratory are the anti-ageing benefits of idebenone in 2004 and the pioneering use of CoffeeBerry in 2008. This latter discovery is really making ripples in the world of cosmetics, with some experts saying it is possibly the best natural skin care product available (a clue to its origin lies in its name, it comes from a species of coffee plant).
Only a handful of cosmetics companies like Priori skin care can claim to be setting the direction of all others and Callum has these trend setters in the skin care sector. His knowledge is evident ini everything he creates when informing us of the latest trends.
Article Source:http://EzineArticles.com/?expert