Plants have been around much longer than humans, and over their massive period of evolving, have developed to survive in almost all the most challenging situations the earth can throw at them, be it deep under the surface of oceans, the top of a mountain or the harshest desert. This diversification of course means that there are some amazing substances to be found in the plant world, and with over 300,000 species of plant to investigate, that indicates that the secrets to many of our diseases could well be lurking in an uncharted patch of rainforest, mountain range or coastal reach. It's easy to forget just how varied the plant world is, but it's a kingdom that includes mighty redwood trees, beautifully engineered flower heads, algae, beautiful leaf structures and succulents, and they are all perfectly evolved to their environments thanks to their unique genetic makeup.
And talking of makeup, it's not only diseases that could benefit from the plants of the world. Cosmetics firms have always looked to plants as a source of effective ingredients that can give their products an edge. On occasion they find them in the laboratory after years of research; other times they will be remedies passed from generation to generation to combat common problems of dry, greasy and combination skin. All methods are essentially the same, of course; the process of experimentation giving rise to a new discovery that solves a problem; it's just that nowadays we're better at understanding why, not merely whether, something works.
One of the cosmetics houses that is leading the way in adopting plant extracts for skin care product development is the French business Nuxe. The brand's name is a mix of Nature and luxe, French for luxury, and this indicates the market sector it is aiming at. Nuxe was created over 20 years ago by Aliza Jabès, a French businesswoman who was very keen on aromatherapy and phytotherapy. One of her parents was a research pharmacist, and was no doubt instrumental in encouraging Aliza to follow her ambition of using plants to create her range.
The Nuxe brand direction is made up of five key beliefs. To start with the main point of research is nature itself, so has nature is so different and huge, there is a pretty inexhaustible supply. Creating something new comes next; while nature might hold the key to these clever cosmetics products, it is remains difficult to find them and to turn them into commercial product. Third is the brand's commitment to exact assessment and testing of any products to ensure their validity and zero risk factors. Fourth, Nuxe believes that the mere fact that a product has an effect does not mean that it has to come with a huge price tag and premium positioning; if a product is cheap to produce, it is sold at a reasonable price. And finally, there is that mystical factor that they name sensoriality, or the way it stimulates the users senses. This manifests itself in all things from the look, feel and aromas of the products to the brand titles they give their products, which is supposed to add up to an all-round enjoyable experience for all who use them.
Having spent over than twenty years researching this product area, Nuxe have surely only scratched the surface of the power that the plant kingdom holds. Will they be the cosmetics firm that discovers the next skincare wonder product?
Callum is a skin care expert. Nature-based skin care cosmetics like Guinot are widely available and Callum is always interested to ensure new developments in skin care are described correctly if they are worthy of their claims.
Article Source:http://EzineArticles.com/?expert